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Updated:

Dec 6, 2025

2SCO561 Advanced Social Commerce Strategy and Platform Integration

This course offers an in-depth exploration of leading social commerce platforms including Facebook Commerce, TikTok Shops, Instagram Shops, and YouTube Shopping. Learners will develop hands-on expertise in platform management, AI-powered personalization, and unified commerce integration. The course covers strategic campaign design, content creation for social shopping, compliance, and customer engagement tools. By course end, students will be equipped to optimize social commerce performance, drive conversions, and manage seamless multi-channel retail experiences.

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Video lectures,reading materials,assignments

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10 hours 30 minutes

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Language

English

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